Vitold Polyak
Professional Profile
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Marketing & Media Director |
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Art Director |
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Brand Strategist |
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With a bachelor of fine arts and over 5 years of experience in an ecommerce setting, I possess skills in project management, marketing, branding and graphic / web design.
Through this experience, I also have a proven track record in aligning creative projects with business goals.
I am currently seeking an opportunity to work in a business setting that challenges me and where I can apply my versatile skill set.
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| Summary of Qualifications |
Online Marketing & Branding
• Solid SEO skills
• Experience developing and maintaining corporate branding
• Experience planning, buying and managing online media
• Extensive social media and viral marketing skills
• Solid understanding of online user interaction and user generated content principles
• Web Copy skills
• Large network of contacts within the online marketing industry |
Project Management
• Solid analytical, interpersonal, communication and presentation skills
• Experience in project development, management, execution and testing
• Experience coordinating between marketing and production departments
• Experience conceptualizing and optimizing new projects (including UI)
• Experience writing technical assignments and developing wire frames |
Graphic & Web Design
• Conceptualizing and producing corporate identity, web sites, landing pages and banner ads
• Web coding / HTML and CSS
• Software: Adobe Creative Suite, MS Office, Sound / Video Editing
• CMS management and customization |
PPC, SEM & Affiliate Marketing
• Solid understanding of organic and paid search principles
• Extensive affiliate marketing skills
• Experience with lead / sale generation
• Solid keyword research and web analytics skills
• Experience as a PPC (Pay-Per-Click) affiliate network manager / marketing director
• Solid understanding of PPC, PPA, PPM and click fraud detection principles |
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Web Projects
• Project management
• Web site structure / navigation / wire frame development
• Planning and writing web site content
• Graphic design and coding
• Online promotion and SEO
• User interface architecture an bidding security development (back end) |
SearchAnyway / Pay-Per-Click affiliate network
• Graphic design and coding
• Online promotion and SEO |
Search Anyway Blog
• Graphic design and coding
• CMS modification
• Writing blog posts
• Online promotion and SEO |
Urban Life Trends
• Project management and conceptualization
• Web site structure / navigation / wire frame development
• Graphic design and coding
• Writing web site content
• Online promotion and SEO |
Logoprime / Logo design services
• Project management and conceptualization
• Site structure / navigation / wire frame development
• Graphic design and coding
• Writing web site content
• Online promotion and SEO |
Other Web Projects
Over 10 major sites
Over 50 web templates and landing pages |
Online Marketing Assessments / Plans
Featured Articles
Corporate Identity
Media / Advertisement
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Marketing & Media Director
October 2009 to Present
Graphic / Web Designer & Marketing Manager
June 2006 to October 2009
HyperSpace Communications Inc., Montreal, Canada
www.SearchAnyway.com / www.Qualibid.com
A multi-disciplinary role involving PPC, SEO, SEM management, design production, brand-management, marketing ventures and initiatives to maintain company growth.
Marketing
• Maintaining a branded online presence for company and its products
• Using social media and viral marketing techniques for company initiatives
• ROI analysis & marketing management
• Implementing SEO techniques and analyzing company’s traffic
• Managing and analyzing PPC & PPA campaigns
Business Development
• Identifying and evaluating potentially profitable trends in the industry
• Prioritizing and delegating company resources to meet new opportunities
• Working closely with feed providers, strategic partners & major affiliates
• Networking and development of industry contacts
Web Design
• Conceptualizing and producing company’s web sites
• Performing multiple web site updates
• Developing and maintaining company’s blogs and forums
• Conceptualizing and producing banner ads
• Conceptualizing and producing landing page templates
Project Management
• Conceptualizing new projects
• Wire frame development
• Coordinating with development team to realize design concepts
• Preparing project proposals and technical assignments
Key Accomplishments
• Played significant role in developing SearchAnyway brand
• Played significant role in conceptualizing and developing Qualibid brand
• Dramatically improved Qualibid services based upon user feedback
• Designed and maintained company's web sites, blogs and forums
• Reduced advertisement costs by approximately 200% while increasing online traffic.
• Successfully deployed 7 Live Integrations
• Developed and deployed over 40 search templates and landing pages
• Conceptualized and developed a social network and four search engines
Founder / Owner
January 2007 to Present
LogoPrime
www.LogoPrime.com
Independent Online Project
Key Accomplishments
• Conceptualized and executed the project
• Wrote web site content
• Designed over 80 corporate identity pieces
Graphic artist
September 2003 to May 2006
Montreal Info Web
Design position involving web & print production
Web Design
• Development of web and print design concepts
• HTML coding |
Bachelor in Fine Arts: Major: Design Art (With Distinction)
1998 - 2002
Concordia University, Montreal, Canada
Diploma: Professional Photography
1996 - 1999
WIZO School of Art & Design, Haifa, Israel |
• English
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| • Russian |
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| • French (Functional) |
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| • Hebrew (Functional) |
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| • Lithuanian (Functional) |
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• I am capable of turning a raw business concept into a powerful and successful brand
• I am a perfectionist and a minimalist
• Aesthetics and style are my major tools
• I value professionalism and I tend to become an expert in everything I deal with
• I like doing photography and 3D modeling. |
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